CRM (Customer Relationship Management) is a business philosophy that puts the customer at the center of the company's interest – not only at the sales stage, but also during the operation of the purchased product (and later). The CRM approach strengthens the cooperation of the company with clients, maximizing the benefits resulting from it. Good relations with the client positively affect his satisfaction and attachment to our company, which in turn means increased chances of extending cooperation and deepening it (eg up-selling). The CRM system is a tool supporting the implementation of the CRM philosophy .
When talking about the CRM system at Attorney Marketing Network, they most often mean specialized computer software with the functionality to collect information about customer relations – including: contact details of companies and their employees, customer preferences and their special features, the subject of interest of clients (eg inquiries about the offer), identified sales opportunities, Products used by the customer (both purchased in their company and competition), history of cooperation with our company (eg transactions made) customer contacts with our company (eg meetings, e-mails, phone calls) – both historical and planned.